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Consumer Generated Content and Social Network Marketing. Spring 2011 T 3rd-4th and R 3rd. This course satisfies a professional elective requirement. To keep students abreast of the most current digital media trends in advertising industry.
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Any strategy that encourages individuals to pass on a marketing message. This form of marketing is the simplest and easiest way for consumers to spread the word. Offline, this happens anytime someone makes a recommendation or expresses their opinion. One of the first recognized c. How Does it Work? In theory, viral marke.
Meryl Abbott, Jennifer Marty, Becky Lazarus, Kate Tyler, Elizabeth Poole. Feel free to check out our Mobile Advertising and Digital IMC Campaign projects, created for Digital Media Advertising.
Jessica Keys Claire Camp Anna Tournade Olivia Mitchell Ashley Taylor.