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This website buttermerewalks.weebly.com states the following, "Get off the beaten track with Richard." Our analyzers viewed that the website said " Richard with Whiteside in the background." The Website also said " The peak in the distance is Hopegill Head. A glorious autumn day at Loweswater. Walks usually follow a lake shore Buttermere, Crummock Water or Loweswater for part of their route, though there are also sections through woodland and over farmland as well as across open country. We do not venture high onto the open mountainsides, but there are places where a." The website's header had Lake District as the most important search term. It is followed by walks, walk, and guided which isn't as ranked as highly as Lake District. The next words they used was guide. Buttermere was included but will not be viewed by search engines.