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This website e-silver.weebly.com states the following, "Click to set custom HTML." Our analyzers viewed that the website said " Why Invest in Silver? Bullion is the basic commodity traded in the precious metals market." The Website also said " By adding precious metals in general, and silver in particular, to a portfolio of stocks, bonds and mutual funds, an investor is introducing a tangible or real asset to the asset mix. This increases the degree of diversification and protects the portfolio against fluctuations in value of any one asset type. For investors who wish to take possession or dire." The website's header had silver as the most important search term. It is followed by silver bullion, silver coins, and coins which isn't as ranked as highly as silver. The next words they used was invest in silver. silver trading was included but will not be viewed by search engines.