Highlights from the Media Insights and Engagement Conference. Had a great time in Miami listening to some of the brightest in the business present their work. Check out our Twitter feed. For recaps and also head over to the Institute for International Research blog. Best and worst of Superbowl XLVIII.

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Exploring the Role of Emerging Media in IMC. Your Smartphone is Giving Retailers Your Every Move. We now live in a world where the moment you walk into a major department store, they are more than likely tracking what sections of the store you visit, how long you spent in each section, and which displays caused you to pause and linger. This data can be gathered as long as you are carrying your smart phone. According to an article in AdAge.

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