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This website jrounds.weebly.com states the following, "The IIP website is designed to provide easy assess to a public-domain vocational interest scales and measures and is available to researchers working on the development of new interest models and interest assessment strategies." Our analyzers viewed that the website said " This site was initiated by James Rounds." The Website also said " Professor of Educational Psychology and Psychology, University of Illinois at Urbana-Champaign. Citing IIP Scales in scientific publications-. , and Rivkin, D." The website's header had Interest Item Pool as the most important search term. It is followed by IIP, University of Illinois at Urbana-Champaign, and UIUC which isn't as ranked as highly as Interest Item Pool. The next words they used was James Rounds. Patrick Armstrong was included but will not be viewed by search engines.