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This website kingsfordwaterbay.weebly.com states the following, "Experience the fresh allure of residences at Kingsford WaterBay." Our analyzers viewed that the website said " Where home is a water paradise and more ." The Website also said " Nestled by the idyllic Sungei Serangoon, being one with nature, surrounded by fresh air and botanical scents. A verdant habitat of 9 blocks, tranquillity pervades throughout 1157 apartment units, 6 exquisite terrace houses and 2 exclusive semi-detached homes. Majority of units have direct scenic river frontage or pool view. Efficient unit sizes and layouts." The website's header had Kingsford Waterbay as the most important search term. It is followed by kingsford property development pte ltd, upper serangoon view, and boat house which isn't as ranked as highly as Kingsford Waterbay. The next words they used was heron bay. rio vista was included but will not be viewed by search engines.