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This website loustrategy.weebly.com states the following, "So you want to become Lord of Ultima? Lord of Ultima is a massively-multiplayer, browser-based strategy game developed by Phenomic, a division of Electronic Arts." Our analyzers viewed that the website said " Players are put in control of a city in the medieval fantasy world of Caledonia." The Website also said " They collect resources, construct buildings, recruit armies, trade with each other, form alliances, and wage wars; all with the ultimate goal of becoming a Lord of Ultima." The website's header had LoU as the most important search term. It is followed by Lord of Ultima, Lord, and Ultima which isn't as ranked as highly as LoU. The next words they used was Strategy. Game was included but will not be viewed by search engines.