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This website mcmbackpack.weebly.com states the following, "But logicians can ascertain clearly what it is which, working obscurely, has guided the general mind to a particular employment of a name; and when they have found this, they can clothe it in such distinct and permanent terms, that mankind shall see the meaning which before they only felt, and shall not suffer it to be afterwards forgotten or misapprehended." The website's header had mcm backpack as the most important search term. It is followed by mcm bag and mcm purse which isn't as ranked as highly as mcm backpack.