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This website norcalcaskets.weebly.com states the following, "Thank You for Choosing NorCal Caskets! Serving Northern California families." Our analyzers viewed that the website said " LOCAL COMPANY, LOCAL INVENTORY." The Website also said " NorCal Caskets is a local company that exists to serve Northern California families. We offer discounted caskets at prices that are affordable to you. Get the same high quality casket you would receive at your local funeral home at a fraction of the cost. Being a local vendor,with access to a major manufacturing company allows me to. Service my clients in ways that many casket companies cannot." The website's header had NorCal as the most important search term. It is followed by Casket Outlet, Wood Caskets, and Metal Caskets which isn't as ranked as highly as NorCal. The next words they used was Urns. Northern California was included but will not be viewed by search engines.