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This website paddlesupnz.weebly.com states the following, "Paddles Up inter-school fun kayaking weekend." Our analyzers viewed that the website said " Paddles Up has been a favourite weekend for countless secondary school kids over the past 25 years." The Website also said " Many people have been inspired to recreate, compete and work on rivers, lakes and ocean as a result of Paddles Up. Why not have a look back at how it all started and has developed over the years. Ndash; supplying top quality kayaks outdoor gear direct to tourism operators, educators, clubs individuals across NZ." The website's header had Paddle as the most important search term. It is followed by Up, kayak, and canoe which isn't as ranked as highly as Paddle. The next words they used was team. fun was included but will not be viewed by search engines.