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This website theplod.weebly.com states the following, "Starts midnight Friday 17 June and takes approximately 12 to 16." Our analyzers viewed that the website said " PLOD is the ultimate team endurance challenge." The Website also said " If you are looking for adventure, have decided its time to live life to the full, or just want to do something different in 2011 then sign up now. PLOD is not for the faint hearted or the ill-prepared, and they have designed a gruelling course that will probably push you further than you have ever been pushed before." The website's header had theplod as the most important search term. It is followed by plod, huhtamaki, and walk which isn't as ranked as highly as theplod. The next words they used was walking. action was included but will not be viewed by search engines.