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This website victorianlampshade.weebly.com states the following, "The creative force behind Heart Enterprise, understands the power of lighting and how it creates atmosphere in a room." Our analyzers viewed that the website said " Lighting has a profound effect on perception." The Website also said " Artificial lighting enhances architectural detail and decorative features. It accentuates color and reveals texture. Most importantly, lighting generates atmosphere and a mood. Mary has been designing and hand sewing these beautiful lampshades. Book, publishes by Lark Books, Entrepreneur. Illustrated, Home Business Magazine. Catalog is 5, 75." The website's header had lamp shades as the most important search term. It is followed by victorian lamp shade, beaded lamp shades, and victorian lampshades which isn't as ranked as highly as lamp shades. The next words they used was antique lampshades.